High confidence
Designed to stand out clearly when the model edge meets the strongest locked thresholds.
Side Bet Sally
Side Bet Sally
NFL recommendation intelligence
Side Bet Sally is an AI-powered NFL betting app that helps users identify opportunities to beat the spread by analyzing patterns and bias in human betting behavior.
Create a free account with no credit card and preview one current NFL week of real SBS recommendations before choosing annual service.
What Sally is looking for
Instead of simply predicting game outcomes, the system looks for moments when the betting market becomes distorted by public sentiment. Originally developed as an AI project by an NYU master's student, the early model demonstrated strong results and continued evolving into the platform now known as Side Bet Sally.
Create free accountNo credit card needed. Your free account unlocks one current week of SBS recommendations.
Designed to stand out clearly when the model edge meets the strongest locked thresholds.
Positive, useful signals that deserve attention without shouting over the board.
Muted by design. Helpful context, but not the main focus for disciplined users.
Welcome in
Log in, create an account and start annual service.
Weekly Side Bet Sally Board
Fans, lines, and Sally's clearest weekly signals, organized by game and confidence.
SBS recommendations are visible from August 1 through February 28 each season.
How to use SBS
Keep the fun in the game by treating every recommendation as a measured risk decision.
These are the strongest SBS recommendations and should receive the most attention.
These have positive historical return profiles, but usually with lower estimated return than high confidence.
These are not the recommended focus. Provide the worst return.
* see Disclaimer & Responsible Use Notice below
Start with a bankroll equal to 20 normal recommendations. If your normal amount is $10, your season roll starts at $200. Place $10 on each Medium or High SBS recommendation. If a season produces about 80 recommendations, your total season handle is about $800. Using a conservative 9.6% ROI estimate per recommendation, estimated profit is about $77, giving an estimated ending bankroll near $277 and an estimated bankroll ROI of about 38.4%.
* see Disclaimer & Responsible Use Notice below
This is a small weekly swing. Risk one unit of your bankroll, such as $10, and stack that week's Medium and High SBS recommendations into one parlay-style ticket. Expect around 4 to 5 recommendations per week. Most weeks this ticket will not hit because every recommendation has to win, but one winning week can return about 25 times the original amount.
* see Disclaimer & Responsible Use Notice below
Place one normal unit on Medium recommendations and one-and-a-half units on High recommendations. Avoid Low recommendations completely. The idea is to stay disciplined while giving the best-rated SBS recommendations a little more weight. With a $10 unit and a $250 starting bankroll, the strategy projects around $100 in season profit, or about a 40% bankroll return.
Season results
We lock the High and Medium SBS recommendations captured for each week, then update them after final scores are entered so every strategy shows wins, losses, pushes, units, dollars, and bankroll ROI as the season unfolds.
A unit is one normal recommendation size. A win adds about +0.91 units, a loss subtracts -1.00 unit, and a push or pending result adds +0.00 units. This page shows examples using $10 units, a $200 bankroll for The Sally 20-Unit Season Roll, a $180 bankroll for The Sally Weekly Sidebet, and a $250 bankroll for The Sally Confidence Step.
The $10 Bet Podcast
The $10 Bet is the companion video home for smart sports conversation, friendly debate, and SBS-style discipline.
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Admin console
Manage users and refresh source odds. Recommendations update automatically after odds refreshes.
Temporarily replace subscription buttons with the free 2026/2027 season offer.
Refresh current NFL odds from The Odds API and update SBS inputs.
Capture Thursday H and M recommendations, then enter final scores to settle results.